Italy's population growth has been stagnating. In 2006, the population numbered 58.8 million, which has only grown by 3.9% since 1986. This compares with growth of 12.4% for Western Europe. Italy's ageing population is due to longer life expectancy and low birth rates, which will be magnified by the increased rate of deaths going forward, given the ageing population:
Concurrent with the expected reduction in population, those aged over 65 are growing in numbers. They numbered 11.6 million in 2006 compared to 8.2 million of those aged 0-14 years. The former age group has grown by 10.4% between 2001 and 2006 whilst the latter group has grown by 1.9%;
There are 12.7 million pensioners in Italy, accounting for 21.6% of the population in 2006 compared with 18.0% for the Western European average.
Consumer demands change as a population becomes older; therefore, the demographic profile of the population can dramatically influence consumption patterns.
Concurrent with the expected reduction in population, those aged over 65 are growing in numbers. They numbered 11.6 million in 2006 compared to 8.2 million of those aged 0-14 years. The former age group has grown by 10.4% between 2001 and 2006 whilst the latter group has grown by 1.9%;
There are 12.7 million pensioners in Italy, accounting for 21.6% of the population in 2006 compared with 18.0% for the Western European average.
Consumer demands change as a population becomes older; therefore, the demographic profile of the population can dramatically influence consumption patterns.
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